Trading Statement eMEDIA HOLDINGS LIMITED (Incorporated in Republic of South Africa) Registration number: 1968/011249/06 JSE share code: EMH IZIN: ZAE000208898 JSE share code: EMN IZIN: ZAE000209524 (“eMedia Holdings” or “the Group”) TRADING STATEMENT In terms of section 3.4 (b) of the JSE Limited Listings Requirements, companies are required to publish a trading statement as soon as they are reasonably certain that the financial results for the current reporting period will be more than 20% different than that of the previous corresponding period. Earnings and headline earnings per share for the year ended 31 March 2022 are expected to vary from those reported in the prior year ended 31 March 2021 within the following ranges: Measure 31 March 2022 31 March 2022 As previously Expected range Range% reported 31 cents per share Between March 2021 cents per share Earnings per 62 and 65 280 and 298 16.31 share will increase to a profit per share Earnings per 63 and 67 200 and 219 20.97 share from continuing operations Loss per share -0.6 and -1.2 87 and 74 -4.66 from discontinuing operations Headline 63 and 66 283 and 301 16.42 earnings per share Headline 63 and 67 198 and 217 21.08 earnings per share from continuing operations Headline loss -0.6 and -1.2 87 and 74 -4.66 per share from discontinuing operations The eMedia group (the Group) has had an extremely good year given the continued tough economic conditions brought about by the continued impact of the COVID-19 pandemic on the South African and World economy. The Group showed a significant increase in profits when compared to the prior year. The increase in profits was driven by an increase in the Groups’ 06:00 to 23:59 market share as well as prime-time market share which ended the period at 31.8% and 34.1% respectively. As at end April the Groups’ 06:00 to 23:59 and prime time market share was 32.60% and 35.0% respectively, making it the biggest broadcaster in both categories in South Africa. The return to the “new normal” saw advertising revenue return to a state that was better than the financial year just before the pandemic caused the world and South Africa to come to a virtual standstill. The Group’s television advertising revenue ended 29% better than the prior year, this can be attributed to the increased prime time market share from 29.6% in March 2021 to 34.1% in March 2022, an increase of 15.20%. The financial information on which this trading statement is based, has not been reviewed or reported upon by the Group’s auditors. The Group’s results for the year ended 31 March 2022 are scheduled to be published on or about 26 May 2022. Johannesburg 18 May 2022 Sponsor Investec Bank Limited Date: 18-05-2022 02:07:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.