eMEDIA HOLDINGS LIMITED - Trading Statement

Trading Statement

eMEDIA HOLDINGS LIMITED

(Incorporated in Republic of South Africa)
Registration number: 1968/011249/06
JSE share code: EMH        IZIN: ZAE000208898
JSE share code: EMN        IZIN: ZAE000209524
(“eMedia Holdings” or “the Group”)

TRADING STATEMENT

In terms of section 3.4 (b) of the JSE Limited Listings Requirements, companies are
required to publish a trading statement as soon as they are reasonably certain that the
financial results for the current reporting period will be more than 20% different than
that of the previous corresponding period.

Earnings and headline earnings per share for the year ended 31 March 2022 are expected
to vary from those reported in the prior year ended 31 March 2021 within the following
ranges:

 Measure            31 March 2022    31 March 2022    As previously
                   Expected range           Range%      reported 31
                  cents per share          Between       March 2021
                                                          cents per
                                                              share
 Earnings per         62 and 65        280 and 298            16.31
 share will
 increase to a
 profit per
 share
 Earnings per         63 and 67        200 and 219           20.97
 share from
 continuing
 operations
 Loss per share   -0.6 and -1.2          87 and 74           -4.66
 from
 discontinuing
 operations  
 Headline             63 and 66        283 and 301           16.42
 earnings per
 share
 Headline             63 and 67        198 and 217           21.08
 earnings per
 share from
 continuing
 operations
 Headline loss     -0.6 and -1.2         87 and 74           -4.66
 per share from
 discontinuing
 operations




The eMedia group (the Group) has had an extremely good year given the
continued tough economic conditions brought about by the continued impact of
the COVID-19 pandemic on the South African and World economy. The Group
showed a significant increase in profits when compared to the prior year.
The increase in profits was driven by an increase in the Groups’ 06:00 to
23:59 market share as well as prime-time market share which ended the period
at 31.8% and 34.1% respectively. As at end April the Groups’ 06:00 to 23:59
and prime time market share was 32.60% and 35.0% respectively, making it the
biggest broadcaster in both categories in South Africa.

The return to the “new normal” saw advertising revenue return to a state that was better
than the financial year just before the pandemic caused the world and South Africa to
come to a virtual standstill. The Group’s television advertising revenue ended 29% better
than the prior year, this can be attributed to the increased prime time market share
from 29.6% in March 2021 to 34.1% in March 2022, an increase of 15.20%.

The financial information on which this trading statement is based, has not been reviewed
or reported upon by the Group’s auditors.

The Group’s results for the year ended 31 March 2022 are scheduled to be published on
or about 26 May 2022.

Johannesburg
18 May 2022

Sponsor
Investec Bank Limited

Date: 18-05-2022 02:07:00
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