Dealings in Famous Brands Shares by Share Scheme and Director Famous Brands Limited (Incorporated in the Republic of South Africa) (Registration number 1969/004875/06) Share code: FBR ISIN code: ZAE000053328 ("Famous Brands" or "the Company") Dealings in Famous Brands Shares by Share Scheme and Director In compliance with paragraph 3.92 of the Listings Requirements of the JSE Limited, we hereby advise the following dealings by the Famous Brands Share Incentive Scheme: Name of scheme: Famous Brands Share Incentive Scheme 2015 Nature of transaction: On-market purchase of ordinary shares in Famous Brands for delivery to nominated participants Date of transaction: 12 November 2024 Class of securities: Famous Brands Ordinary Shares Number of securities: 836 Price per share: R64.63 Value of transaction: R54,030.68 Nature of interest: Direct beneficial In compliance with sections 3.63 to 3.74 of the Listings Requirements of the JSE Limited, Famous Brands shareholders are advised of the following dealings by a Famous Brands director: Director: N Shiluvana Company: Famous Brands Date of transaction: 8 November 2024 Nature of transaction: Off market receipt of Retention Shares awarded in 2021 in terms of the Famous Brands Share Incentive Scheme, following the automatic vesting Class of securities: Famous Brands ordinary shares Number of securities: 665 Exercise Price per share: R62.77 Value of transaction: R41,742.05 Nature of interest: Direct beneficial Director: N Shiluvana Company: Famous Brands Date of transaction: 12 November 2024 Nature of transaction: On-market sale of Famous Brands ordinary shares to meet income tax obligations following the above vesting Class of securities: Famous Brands ordinary shares Number of securities: 296 Price per share: R64.18 Value of transaction: R 18,997.28 Nature of interest: Direct beneficial Director: N Shiluvana Company: Famous Brands Date of transaction: 8 November 2024 Nature of transaction: Off market receipt of Share Appreciation Rights shares awarded Nov 2021 at a strike price of R61.16 in terms of the Famous Brands Share Incentive Scheme, following the automatic vesting Class of securities: Famous Brands ordinary shares Number of securities: 171.00 Exercise price per share: R62.77 Value of transaction: R10,733.67 Nature of interest: Direct beneficial Director: N Shiluvana Company: Famous Brands Date of transaction: 12 November 2024 Nature of transaction: On-market sale of Famous Brands ordinary shares to meet income tax obligations following the above vesting Class of securities: Famous Brands ordinary shares Number of securities: 78 Price per share: R64.18 Value of transaction: R5006.04 Nature of interest: Direct beneficial Clearance to deal was received in terms of paragraph 3.66 of the JSE Limited Listings Requirements. Midrand 14 November 2024 Sponsor and Corporate Broker The Standard Bank of South Africa Limited Date: 14-11-2024 03:47:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.