Announcement relating to the proposed acquisition by Oceana Group Limited of Daybrook Fisheries TIGER BRANDS LIMITED (Incorporated in the Republic of South Africa) (Registration number 1944/017881/06) Share code: TBS ISIN: ZAE000071080 (“Tiger Brands”) ANNOUNCEMENT RELATING TO THE PROPOSED ACQUISITION BY OCEANA GROUP LIMITED OF DAYBROOK FISHERIES INCORPORATED (“DAYBROOK FISHERIES”) Shareholders of Tiger Brands are referred to the announcement released by Oceana Group Limited (“Oceana”) on the Securitie s Exchange News Service of the JSE Limited today relating to the acquisition by Oceana of Daybrook Fisheries (“the Proposed Acquisition”) and a subsequent proposed rights offer by Oceana (“the Proposed Rights Offer”). As set out in that announcement, Tige r Brands which owns 50 098 877 ordinary shares in Oceana (“Relevant Oceana Shares”) or 43.8% of the Oceana ordinary shares eligible to vote at the general meeting of Oceana shareholders, has signed an irrevocable letter of support to vote in favour of all necessary special and ordinary resolutions required to approve the Proposed Acquisition and implement the Proposed Rights Offer. Tiger Brands has furthermore signed an irrevocable letter of commitment to follow all of its rights attaching to the Relevant Oceana Shares in the Proposed Rights Offer. The participation in the rights issue is estimated to cost Tiger Brands approximately R525 million for its pro -rata share. Bryanston 19 May 2015 Transaction adviser to Tiger Brands Deutsche Bank Sponsor J.P. Morgan Equities South Africa Proprietary Limited Date: 19/05/2015 10:46:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.